"We have agreed to empower the Beer Institute to develop a communications strategy to promote beer as the leading alcohol beverage in the U.S., but exactly what that looks like has not been decided. It's up to our individual brands to give people a reason to come back to beer."
+ Attributions 238 Votes Alcohol And Alcoholism
"Andy brings to this position 20 years of extraordinary experience in marketing, sales and strategy and a strong track record of driving profitable growth for some of the nation's most-recognized brands. His ability to launch and invigorate consumer brands makes him a valuable addition to the Coors leadership team."
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